MCD · 10-Q · 2026Q2 · Full report

Market Demand Trends

MCDONALDS CORP · 2026-08-07 · Importance 25 · Surprise 32

Global comparable sales increased 1.3% in the second quarter and 2.5% in the first six months of 2026, while systemwide sales increased 5% and 8%, respectively. U.S. comparable sales rose 0.8% in the quarter and 2.3% year to date, driven primarily by positive check growth and favorable product mix, partly offset by negative guest counts. International Operated Markets comparable sales increased 1.5% and 2.6%, while International Developmental Licensed Markets comparable sales increased 1.9% and 2.6%. Franchised sales increased to $34.5 billion in the quarter and $66.4 billion for the six months, with positive sales performance across all segments.

Key facts