MCD · 10-Q · 2026Q2 · Full report

Distribution Channels

MCDONALDS CORP · 2026-08-07 · Importance 16 · Surprise 6

McDonald’s operated 46,028 restaurants at June 30, 2026, with approximately 95% franchised, making franchisees the primary route to market. The company supports restaurants through its global brand, operating system, technology and digital platforms while franchisees retain control over employment, marketing and pricing decisions. Growth initiatives include digital engagement, loyalty programs, mobile ordering and payment, delivery integration and enhanced drive-thru technologies. Other revenues include fees from franchisees for technology and digital platforms, demonstrating the expanding role of indirect and digital channels in the restaurant ecosystem.