META · 10-K · 2025A · Full report
Family Metrics Trends
Meta Platforms, Inc. · 2026-01-29 · Importance 60 · Surprise 40
Daily Active People (DAP) across the Family of Apps averaged 3.58 billion in December 2025, a 7% increase year‑over‑year. Average revenue per person (ARPP) for FoA rose materially, with annual worldwide ARPP for 2025 of $57.03, up 15% from 2024. Management notes DAP estimates rely on complex modeling with an approximate 3% margin of error and that growth in DAP and ARPP drive ad inventory and monetization. The combination of user growth and higher ARPP underpinned the 22% revenue increase in 2025.
Key facts
- Annual worldwide average revenue per person (ARPP) in 2025 was $57.03, an increase of 15% from 2024.
- Worldwide daily active people (DAP) averaged 3.58 billion during December 2025, an increase of 7% year-over-year from December 2024.
Impact estimates
| metric | direction | stage | expected | basis |
|---|---|---|---|---|
| revenue | positive | realized | — | Worldwide daily active people (DAP) averaged 3.58 billion during December 2025, an increase of 7% year-over-year from December 2024. |