META · 10-K · 2025A
Meta Platforms, Inc.
Filed 2026-01-29 · Technology
USD 200,966MTotal Revenue
USD 366,021MTotal Assets
29Topics
100Top Importance
Ranked Events
- Capital Expenditure GuidanceImportance 100 · Surprise 100Management provides explicit capital expenditure guidance of approximately $115 billion to $135 billion for 2026 to support its AI efforts and core business. The guidance is global and tied to continued investments in…
- R&D Investment in AIImportance 84 · Surprise 74Research and development expense increased $13.50 billion, or 31%, to $57.37 billion in 2025, with higher employee compensation and infrastructure costs tied to R&D. Management specifically calls out significant…
- Cash Used in Financing ActivitiesImportance 78 · Surprise 74Net cash used in financing activities was $20.37 billion in 2025, down from $40.78 billion in 2024.,Financing outflows in 2025 included $26.25 billion for share repurchases, $18.40 billion of taxes paid related to net share settlement of RSUs, and $5.32 billion of dividend and dividend equivalent payments, partially offset by $29.91 billion of net proceeds from the November 2025 note issuance.,The decrease in cash used in financing activities versus 2024 was mostly due to the increased net proceeds from the Notes issuance in 2025.
- Segment ProfitabilityImportance 73 · Surprise 58Income from operations for Family of Apps was $102.47 billion in 2025, an $15.36 billion increase (18%) versus 2024, driven by higher advertising revenue.,Reality Labs had an operating loss of $19.19 billion in 2025, an $1.46 billion increase (8%) versus 2024, which materially offset consolidated operating profit.,Consolidated income from operations was $83.28 billion in 2025, up $13.90 billion, or 20%, year-over-year.
- Datacenter Capacity ExpansionImportance 71 · Surprise 60Meta discloses substantial lease and contractual commitments tied to data centers: $103.77 billion of leases that have not yet commenced (mostly for data centers, colocations and network infrastructure) and $131.05…
- Leases and Contractual CommitmentsImportance 71 · Surprise 60The company has significant lease obligations and contractual commitments related primarily to data centers, colocations, network infrastructure, and third-party cloud capacity arrangements. It reports leases that have…
- Capital ExpendituresImportance 71 · Surprise 60Cash used in investing activities in 2025 included large purchases of property and equipment to support servers, data centers and network infrastructure and $18.33 billion of non-marketable equity investments that…
- Reality Labs InvestmentImportance 70 · Surprise 68Meta continued substantial, long-term investments in Reality Labs (RL) including virtual and augmented reality devices, software for social platforms, neural interfaces, and foundational technologies primarily directed…
- Cost of Revenue DriversImportance 67 · Surprise 66Cost of revenue rose $6.01 billion, or 20%, to $36.18 billion in 2025 driven mainly by higher operational expenses related to data centers and technical infrastructure. Management attributes part of the cost change to…
- Operating Cash Flow TrendsImportance 65 · Surprise 48Net cash provided by operating activities was $115.80 billion in 2025, up from $91.33 billion in 2024.,Operating cash in 2025 mostly reflected $60.46 billion of net income adjusted for $20.43 billion of share-based compensation, $18.74 billion of deferred income taxes, and $18.62 billion of depreciation and amortization.,The year-over-year increase in operating cash flow was primarily due to higher cash collections from customers driven by revenue growth and lower cash paid for income taxes, partially offset by higher operational spending.
- Revenue Performance and MixImportance 65 · Surprise 48Total revenue grew 22% to $200.97 billion in 2025 driven primarily by advertising. Ad impressions across the Family of Apps increased 12% year‑over‑year and average price per ad increased 9%, both contributing to a…
- Income Tax Rate ChangesImportance 65 · Surprise 60On July 4, 2025, the One Big Beautiful Bill Act (OBBBA) was enacted, introducing U.S. income tax provisions that reduced U.S. federal cash tax payments beginning in 2025 and future years and that are limited by a 15%…
- Taxes and Tax LiabilitiesImportance 64 · Surprise 42The company paid $7.58 billion in cash income taxes in 2025 and reports long-term income tax liabilities of $11.23 billion for uncertain tax positions and $9.78 billion of deferred tax liabilities as of December 31,…
- Third‑party Cloud Capacity DependenceImportance 64 · Surprise 42Meta reports $131.05 billion of contractual commitments largely tied to third‑party cloud capacity arrangements, signaling meaningful reliance on external cloud and colocation partners to meet incremental capacity…
- Outstanding IndebtednessImportance 64 · Surprise 42As of December 31, 2025, the company had $59.0 billion of outstanding senior unsecured notes maturing between 2027 and 2064. Short-term and long-term future interest payment obligations were $2.98 billion and $56.74…
- Operating Expense TrendsImportance 61 · Surprise 66General and administrative expenses increased $2.41 billion, or 25%, to $12.15 billion in 2025, primarily due to higher legal‑related costs. Management notes a $1.55 billion prior‑year decrease in accrued losses for…
- Family Metrics TrendsImportance 60 · Surprise 40Daily Active People (DAP) across the Family of Apps averaged 3.58 billion in December 2025, a 7% increase year‑over‑year. Average revenue per person (ARPP) for FoA rose materially, with annual worldwide ARPP for 2025…
- Customer Dynamics by VerticalImportance 59 · Surprise 82Management identifies the online commerce vertical as the largest contributor to the increase in advertising revenue in 2025 versus 2024. The shift toward commerce‑related ad demand benefited ad prices and impressions…
- Interest and Other Income TrendsImportance 59 · Surprise 82Interest and other income, net was $2.66 billion in 2025, up $1.37 billion, or 107%, compared to 2024.,The increase was driven primarily by unrealized gains on marketable and non-marketable equity investments and contributions from foreign currency exchange gains related to remeasurement.,Interest expense increased to $1.17 billion in 2025 from $715 million in 2024, reflecting higher interest costs year-over-year.
- Free Cash Flow TrendsImportance 56 · Surprise 24The company monitors free cash flow (FCF) defined as net cash provided by operating activities reduced by purchases of property and equipment and principal payments on finance leases and reported FCF of $43.585 billion…
Revenue by Product (in millions)
| 2023 | 2024 | 2025 | segment |
|---|---|---|---|
| 131,948 | 160,633 | 196,175 | Advertising |
| 1,058 | 1,722 | 2,584 | Other revenue |
| 133,006 | 162,355 | 198,759 | Family of Apps |
| 1,896 | 2,146 | 2,207 | Reality Labs |
Revenue by Geography (in millions)
| 2023 | 2024 | 2025 | region |
|---|---|---|---|
| 52,888 | 63,207 | 78,866 | United States and Canada |
| 31,210 | 38,361 | 46,569 | Europe |
| 36,154 | 45,009 | 53,817 | Asia-Pacific |
| 14,650 | 17,924 | 21,714 | Rest of World |