NKE · 10-Q · 2026Q3 · Full report

Product Management and Transitions

NIKE, Inc. · 2026-10-02 · Importance 63 · Surprise 50

NIKE is accelerating product innovation while reducing the supply of certain footwear products to rebalance its footwear portfolio. NIKE Brand footwear revenue declined 6% on a currency-neutral basis, with footwear unit sales down 5% and lower average selling prices reducing revenue by approximately 1 percentage point. NIKE Sportswear and Jordan Brand require additional marketplace actions beyond fiscal 2027 because of elevated discounting and broader marketplace pressure. Apparel revenue increased 2% on a currency-neutral basis, supported by higher average selling prices despite a 2% decline in unit sales.