NKE · 10-Q · 2026Q3
NIKE, Inc.
Filed 2026-10-02 · Other · View original filing on EDGAR
USD 11,213MTotal Revenue
USD 37,794MTotal Assets
22Topics
65Top Importance
Ranked Events
- Restructuring and HeadcountImportance 65 · Surprise 60NIKE announced the multi-year Pace enterprise program in October 2026 to improve productivity, organizational effectiveness and cost structure. The program includes global supply-chain optimization, a new campus in…
- Supply Chain OptimizationImportance 64 · Surprise 42NIKE's Pace enterprise program includes initiatives to further optimize its global supply chain and improve organizational effectiveness. The program also includes establishing a new campus in India and realigning the…
- Distribution ChannelsImportance 63 · Surprise 50NIKE is repositioning NIKE Brand Digital as a full-price platform while reinvesting in wholesale distribution and elevating brand presentation in physical retail. NIKE Direct revenue declined 9% on a currency-neutral…
- Product Management and TransitionsImportance 63 · Surprise 50NIKE is accelerating product innovation while reducing the supply of certain footwear products to rebalance its footwear portfolio. NIKE Brand footwear revenue declined 6% on a currency-neutral basis, with footwear…
- Converse Strategic ResetImportance 61 · Surprise 66Converse is undergoing a strategic reset of its brand and marketplace, with related actions expected to continue throughout fiscal 2027. Converse revenue declined 28% on a currency-neutral basis in the first quarter of…
- Inventory Levels and CompositionImportance 61 · Surprise 32Inventories were $7.8 billion as of August 31, 2026, increasing 5% from May 31, 2026. The increase was primarily caused by shifts in product mix. Inventory growth reduced operating cash flow because the company is…
- Greater China PerformanceImportance 59 · Surprise 48Greater China revenue decreased 22% year over year to $1.180 billion, or 26% on a currency-neutral basis. Wholesale revenue declined 31% and NIKE Direct revenue declined 18% on a currency-neutral basis, including…
- Strategic Cost ReductionImportance 58 · Surprise 42In October 2026, NIKE announced the multi-year Pace enterprise program to improve productivity, organizational effectiveness and reduce its cost structure. The program includes global supply-chain optimization, a new…
- Converse Revenue Decline and ResetImportance 55 · Surprise 66Converse revenue decreased 28% year over year on a currency-neutral basis, with declines across all territories. Unit sales fell 34%, partially offset by a 6-percentage-point benefit from higher average selling price…
- Macroeconomic Consumer PressureImportance 53 · Surprise 48NIKE reported declining store traffic, elevated promotional activity and higher marketplace inventory in Greater China, negatively affecting revenue and profitability. Greater China revenue fell 22% reported and 26%…
- Gross Margin DriversImportance 49 · Surprise 32Consolidated gross margin increased 60 basis points to 42.8% from 42.2%, while gross profit declined 3% to $4.798 billion. Lower warehousing and logistics costs contributed approximately 90 basis points, favorable…
- Europe, Middle East & Africa PerformanceImportance 49 · Surprise 32EMEA revenue declined 5% year over year to $3.176 billion on both reported and currency-neutral bases. Footwear revenue fell 11% because unit sales decreased 5% and lower average selling price reduced revenue by…
- Revenue Performance and MixImportance 49 · Surprise 32NIKE, Inc. revenues declined 4% year over year to $11.213 billion in the first quarter of fiscal 2027 from $11.720 billion, or 5% on a currency-neutral basis. NIKE Brand footwear revenue fell 6% to $6.951 billion,…
- Operating Cash Flow TrendsImportance 46 · Surprise 56Cash provided by operations decreased to $135 million in the three months ended August 31, 2026 from $222 million in the prior-year period. Fiscal 2027 operating cash flow included $712 million of net income and $269…
- Investing ActivitiesImportance 44 · Surprise 46Cash used in investing activities increased to $192 million in the first quarter of fiscal 2027 from $59 million in the prior-year period. Fiscal 2027 investing cash use was primarily driven by additions to property,…
- Capital Return ProgramImportance 44 · Surprise 24NIKE returned approximately $0.6 billion to shareholders through dividends in the first quarter of fiscal 2027. The Board reapproved the $18 billion share repurchase authorization in June 2026 without a fixed…
- Operating Expense TrendsImportance 42 · Surprise 14Total selling and administrative expense decreased 3% to $3.910 billion, but increased to 34.9% of revenue from 34.3% because revenue declined faster than expenses. Demand creation expense increased 5% to $1.252…
- Asia Pacific & Latin America PerformanceImportance 41 · Surprise 22Asia Pacific & Latin America revenue was flat on a currency-neutral basis, with higher revenue in Southeast Asia & India and Central & South America offset by lower revenue in Japan, Korea and Mexico. Wholesale revenue…
- Income Tax Rate ChangesImportance 39 · Surprise 50The effective tax rate increased to 22.7% in the first quarter of fiscal 2027 from 21.1% in the prior-year period, a 160-basis-point increase. The increase was primarily due to foreign tax audit settlements recognized…
- Liquidity and Cash PositionImportance 37 · Surprise 6Cash and equivalents plus short-term investments totaled $8.4 billion as of August 31, 2026. The portfolio primarily consisted of commercial paper, corporate notes, bank deposits, money market funds, U.S. Treasury…
Revenue by Product (in millions)
| 2025 | 2026 | segment |
|---|---|---|
| 7,410 | 6,951 | Footwear |
| 3,313 | 3,384 | Apparel |
| 630 | 611 | Equipment |
| 9 | 6 | Global Brand Divisions |
| 366 | 263 | Converse |
| 11,720 | 11,213 | TOTAL NIKE, INC. REVENUES |
Revenue by Geography (in millions)
| 2025 | 2026 | region |
|---|---|---|
| 5,020 | 5,127 | North America |
| 3,331 | 3,176 | Europe, Middle East & Africa |
| 1,512 | 1,180 | Greater China |
| 1,490 | 1,463 | Asia Pacific & Latin America |
| 9 | 6 | Global Brand Divisions |
| 11,720 | 11,213 | TOTAL NIKE, INC. REVENUES |