NKE · 10-Q · 2026Q3 · Full report

Converse Strategic Reset

NIKE, Inc. · 2026-10-02 · Importance 61 · Surprise 66

Converse is undergoing a strategic reset of its brand and marketplace, with related actions expected to continue throughout fiscal 2027. Converse revenue declined 28% on a currency-neutral basis in the first quarter of fiscal 2027, and direct-to-consumer revenue declined 34%. Management stated that the broader corrective actions are necessary to improve business health and support long-term strategic objectives.

Key facts

• Converse is in the midst of a strategic reset of the brand and marketplace and the actions related to Converse are expected to continue throughout fiscal 2027. source