NKE · 10-Q · 2026Q3 · Full report

Greater China Performance

NIKE, Inc. · 2026-10-02 · Importance 59 · Surprise 48 · No source text

Greater China revenue decreased 22% year over year to $1.180 billion, or 26% on a currency-neutral basis. Wholesale revenue declined 31% and NIKE Direct revenue declined 18% on a currency-neutral basis, including digital sales down 28% and store sales down 14%. Footwear unit sales fell 26% and apparel unit sales fell 25%, while footwear average selling price was flat and apparel average selling price reduced revenue growth by approximately 2 percentage points. EBIT decreased 34%, despite a 30-basis-point gross-margin expansion, because lower revenue outweighed lower demand creation and operating overhead expenses.

Key facts

• Greater China revenues were $1,180 million for the three months ended August 31, 2026 compared to $1,512 million for the three months ended August 31, 2025, a decrease of 22% reported and 26% on a currency-neutral basis. source
• Reported EBIT for Greater China decreased 34% year-over-year. source
• Greater China revenues decreased 26% on a currency-neutral basis; wholesale revenues decreased 31% and NIKE Direct revenues decreased 18% due to declines in digital sales of 28% and declines in store sales of 14%. source
• Greater China actions are expected to extend beyond fiscal 2027. source

Impact estimates