NKE · 10-Q · 2026Q3 · Full report

Macroeconomic Consumer Pressure

NIKE, Inc. · 2026-10-02 · Importance 53 · Surprise 48

NIKE reported declining store traffic, elevated promotional activity and higher marketplace inventory in Greater China, negatively affecting revenue and profitability. Greater China revenue fell 22% reported and 26% currency-neutral in the first quarter of fiscal 2027, while EBIT declined 34%. Management expects the corrective actions in Greater China to continue beyond fiscal 2027.