NKE · 10-Q · 2026Q3 · Full report

Revenue Performance and Mix

NIKE, Inc. · 2026-10-02 · Importance 49 · Surprise 32 · From source text

NIKE, Inc. revenues declined 4% year over year to $11.213 billion in the first quarter of fiscal 2027 from $11.720 billion, or 5% on a currency-neutral basis. NIKE Brand footwear revenue fell 6% to $6.951 billion, while apparel revenue increased 2% on a currency-neutral basis to $3.384 billion. NIKE Direct revenue decreased 8% to $4.142 billion, including a 13% decline in NIKE Brand Digital sales to $1.8 billion and a 5% decline in NIKE store sales to $2.3 billion. Wholesale revenue was approximately flat at $6.804 billion, declining 1% on a currency-neutral basis, as lower Greater China revenue offset higher North America revenue.

Key facts

• NIKE, Inc. Revenues were $11.2 billion for the first quarter of fiscal 2027 compared to $11.7 billion in the first quarter of fiscal 2026, down 4% on a reported basis and down 5% on a currency-neutral basis. source
• Reported EBIT for Total NIKE Brand was $1,360 million for the three months ended August 31, 2026 compared to $1,404 million for the three months ended August 31, 2025, a decrease of 3%. source
• NIKE Brand footwear revenues were $6,951 million for the three months ended August 31, 2026 compared to $7,410 million for the three months ended August 31, 2025, a decrease of 6% on a currency-neutral basis. source
• NIKE Brand apparel revenues were $3,384 million for the three months ended August 31, 2026 compared to $3,313 million for the three months ended August 31, 2025, and on a currency-neutral basis apparel revenues increased 2%. source

Impact estimates