NKE · 10-Q · 2026Q3 · Full report

Europe, Middle East & Africa Performance

NIKE, Inc. · 2026-10-02 · Importance 49 · Surprise 32

EMEA revenue declined 5% year over year to $3.176 billion on both reported and currency-neutral bases. Footwear revenue fell 11% because unit sales decreased 5% and lower average selling price reduced revenue by approximately 6 percentage points, while apparel revenue increased 5% on a currency-neutral basis. NIKE Direct revenue decreased 12%, driven by a 26% decline in digital sales and a 1% decline in store sales. EBIT decreased 1%, although gross margin expanded 140 basis points due primarily to lower product costs and warehousing and logistics costs.

Key facts

• Europe, Middle East & Africa revenues were $3,176 million for the three months ended August 31, 2026 compared to $3,331 million for the three months ended August 31, 2025, a decrease of 5% on a currency-neutral basis. source