TSCO · 10-Q · 2026Q2 · Full report

Digital Channel and Delivery Growth

TRACTOR SUPPLY CO /DE/ · 2026-08-06 · Importance 16 · Surprise 6

Growth in digital sales helped offset weakness in seasonal, discretionary and companion animal categories during the second quarter and first six months of fiscal 2026. The Company identifies digital sales as part of the continued strength across its C.U.E. categories. Information-technology investment continued to support store growth, digital initiatives and Company-wide strategic initiatives. The filing does not quantify digital sales growth or identify specific e-commerce partners.

Key facts

• Continued strength across C.U.E. categories and growth in digital sales partially offset softness in other categories during Q2 and first six months of fiscal 2026. source