V · News · 20260914N

Market Demand Trends — Consumer Spending & Cross-border

VISA INC. · 2026-09-14 · Importance 17 · Surprise 24

Visa Business and Economic Insights reported on September 14, 2026 that consumers are increasingly shopping, dining, streaming, and managing everyday activities from home. The research characterizes this behavior as the emerging “couch economy,” with consumers expecting products and services to fit seamlessly into daily routines. Visa identified new opportunities for businesses, although the report did not quantify a specific revenue impact, jurisdiction, or timeframe beyond the current consumer trend.

Key facts

• Visa Business and Economic Insights (VBEI) research finds consumers are increasingly shopping, dining, streaming and managing everyday activities from home, driving the rise of the “couch economy.” source