V · News · 20261105N
Market Demand Trends — Consumer Spending
VISA INC. · 2026-11-05 · Importance 22 · Surprise 32
Visa Business and Economic Insights forecasts U.S. holiday retail sales to increase 4.5% year over year, the strongest holiday sales growth since 2021. Consumers plan to spend an average of $777 on holiday gifts, up 5.6% from 2025. The report says higher travel costs are prompting consumers to prioritize physical gifts over experiences, despite value-conscious shopping amid elevated inflation.