V · 10-K · 2026A · Full report

Value-Added Services Growth

VISA INC. · 2026-11-05 · Importance 64 · Surprise 56

Value-added services revenue reached $14.2 billion in fiscal 2026, up 31% from the prior year, with growth across all portfolios and the largest contributions from Issuing Solutions and Advisory and Other Services. Growth reflected increases in client consulting and marketing engagements, processed transactions, payment credentials, and pricing. Client consulting engagements increased approximately 30%; marketing-services demand rose primarily due to sponsorship events, including the FIFA World Cup 2026 and the Olympic and Paralympic Winter Games Milano Cortina 2026. Processed transactions increased 9% and payment credentials increased 6%.

Key facts

• Fiscal 2026 value-added services revenue increased 31% over fiscal 2025, with the largest contributions from Issuing Solutions and Advisory and Other Services. source
• Fiscal 2026 value-added services revenue was $14.2 billion, compared with $10.9 billion in fiscal 2025 and $8.8 billion in fiscal 2024. source
• Client consulting engagements increased approximately 30% in fiscal 2026 over fiscal 2025. source
• Fiscal 2026 processed transactions increased 9% and payment credentials increased 6% over fiscal 2025. source
• Visa marketing services demand increased in fiscal 2026, primarily due to sponsorship events including the FIFA World Cup 2026 and Olympic and Paralympic Winter Games Milano Cortina 2026. source