V · 10-K · 2026A · Full report

Market Demand Trends — Consumer Spending & Cross-border

VISA INC. · 2026-11-05 · Importance 48 · Surprise 40

Fiscal 2026 volume growth was driven primarily by resilient consumer spending and continued expansion in digital commerce. Nominal payments volume grew 10%, supported by broad-based credit and debit spending, while ecommerce grew faster than face-to-face spending. Nominal cross-border volume, excluding transactions within Europe, grew 15%, supported by cross-border ecommerce and travel-related activity; Visa processed transactions increased 9%. Visa said the ongoing shift toward digital commerce and electronic payments is expected to continue, with its effect on volumes dependent on consumer spending and broader economic conditions.

Key facts

• Fiscal 2026 nominal cross-border volume grew 15%, excluding transactions within Europe. source
• Fiscal 2026 nominal payments volume grew 10%, supported by broad-based growth across credit and debit spending. source
• Visa expects the ongoing shift toward digital commerce and electronic payments to continue, while the resulting volume increases depend on consumer spending levels and broader macroeconomic conditions. source
• Fiscal 2026 net revenue growth was supported by continued resilience in consumer spending and ongoing expansion in digital commerce. source
• Cross-border volume growth was supported by cross-border ecommerce and travel-related activity. source