EBAY · Earnings call · 2026Q2T · Full report

eBay Live Expansion

EBAY INC · 2026-08-05 · Importance 59 · Surprise 82

eBay Live GMV grew roughly eight times year over year in Q2 2026, with rapid increases in viewers, watch time, and sold items across all seven operating markets. In July, eBay moved beyond its invite-only model by launching self-service onboarding for eligible U.S. sellers across more than 300 categories, with additional markets expected to follow. Management expects the scalable seller on-ramp, improved discovery, and simpler event management to support continued growth while preserving eBay’s trust standards.

Key facts

• eBay Live GMV grew by roughly eight times year-over-year in Q2
• Among established sellers who stream regularly, over 90% grow their GMV and the median GMV increase for live sellers is roughly three times that of similar sellers who do not use Live
• First-time Live buyers shopping in collectibles spend approximately 70% more than comparable non-live buyers with roughly half of the incremental spend occurring outside of live events