EBAY · 10-Q · 2026Q2
EBAY INC
Filed 2026-08-06 · Other · View original filing on EDGAR
USD 3,134MTotal Revenue
USD 17,933MTotal Assets
13Topics
71Top Importance
Ranked Events
- Acquisition / Partnership / DivestitureImportance 71 · Surprise 60In February 2026, eBay agreed to acquire all outstanding equity interests of Depop Limited, a consumer-to-consumer fashion marketplace, for $1.2 billion in cash subject to purchase price adjustments. The transaction…
- Liquidity and Debt PositionImportance 69 · Surprise 50Cash, cash equivalents and short- and long-term non-equity investments totaled $4.9 billion at June 30, 2026, compared with $4.8 billion at December 31, 2025. Customer funds held on behalf of marketplace users totaled…
- Capital Return ProgramImportance 64 · Surprise 42eBay repurchased $310 million of common stock and paid $138 million in cash dividends during the three months ended June 30, 2026. Six-month stock repurchases totaled $810 million, while cash dividends totaled $277…
- FX / Currency ImpactImportance 57 · Surprise 64eBay generates nearly half of its net revenue internationally, with significant exposure to the British pound, euro and other foreign currencies. Foreign currency movements increased net revenue by $22 million in the…
- Market Demand TrendsImportance 54 · Surprise 40Gross merchandise volume (GMV) increased to $22.4 billion in the second quarter of 2026, up approximately 15% year over year, while six-month GMV reached $44.6 billion. Growth was driven by improved U.S. consumer…
- Revenue Performance and MixImportance 54 · Surprise 40Net revenues increased 15% year over year to $3.134 billion in the three months ended June 30, 2026, from $2.730 billion in 2025, and increased to $6.223 billion for the six-month period from $5.315 billion.…
- Operating Cash Flow TrendsImportance 49 · Surprise 32Cash provided by continuing operating activities was $1.519 billion for the six months ended June 30, 2026, compared with $1.444 billion in the 2025 period. The increase primarily reflected $794 million of lower…
- Income Tax Rate ChangesImportance 47 · Surprise 48The effective income tax rate declined to 17.1% in both the three- and six-month periods ended June 30, 2026, from 22.6% and 21.4%, respectively, in 2025. Income tax provision was $113 million for the quarter and $219…
- Operating Margin DriversImportance 41 · Surprise 48Operating margin increased to 21.6% for the three months ended June 30, 2026, from 17.6% in the comparable 2025 period. Cost of net revenues increased primarily from $44 million of higher payment processing costs, $20…
- Operating Expense TrendsImportance 37 · Surprise 32Total operating expenses increased to $1.626 billion in the three months ended June 30, 2026, from $1.501 billion in 2025, and increased to $3.302 billion for six months from $2.778 billion. Sales and marketing expense…
- Products and TechnologyImportance 30 · Surprise 42eBay’s Marketplace includes its primary online marketplace, localized international marketplaces, off-platform marketplaces, and mobile applications. The company is using artificial intelligence and data from more than…
- Advertising Demand TrendsImportance 26 · Surprise 24eBay’s first-party advertising revenue increased during the three and six months ended June 30, 2026, supported by increased advertising penetration. Adoption improved and attribution changes enhanced eBay’s ability to…
- Geographic Market CommentaryImportance 17 · Surprise 24eBay reported stronger consumer demand in the United States, where growth improved sequentially across major categories. C2C growth outpaced B2C growth in the United States, the United Kingdom, and Germany.…
Revenue by Product (in millions)
| Q2 2026 | YTD 2025 | Q2 2025 | segment | YTD 2026 |
|---|---|---|---|---|
| 2,538 | 4,391 | 2,248 | Marketplace revenues | 5,046 |
| 596 | 924 | 482 | Advertising revenues | 1,177 |
| 3,134 | 5,315 | 2,730 | Total net revenues | 6,223 |
Revenue by Geography (in millions)
| YTD 2026 | region | YTD 2025 | Q2 2025 | Q2 2026 |
|---|---|---|---|---|
| 3,490 | United States | 2,743 | 1,397 | 1,757 |
| 774 | United Kingdom | 712 | 381 | 387 |
| 653 | China | 611 | 314 | 330 |
| 1,306 | Rest of world | 1,249 | 638 | 660 |
| 6,223 | Total net revenues | 5,315 | 2,730 | 3,134 |