EBAY · Earnings call · 2026Q2T · Full report

Geographic Market Commentary

EBAY INC · 2026-08-05 · Importance 47 · Surprise 48

The U.S. delivered 24% GMV growth, supported by focused categories, C2C, Live and Shipping, with double-digit growth in collectibles and fashion. International GMV growth improved to 4%, while the U.K., Germany, Australia and Canada each improved sequentially. The U.K. recorded particularly strong C2C trends, with active sellers reaching their highest level since 2023 and C2C GMV showing its strongest non-pandemic growth in many years. Australia’s C2C GMV accelerated to double-digit growth, whereas Germany experienced some near-term pressure as eBay shifted investment toward categories and experiences where it has a stronger competitive position.

Key facts