EBAY · Earnings call · 2026Q2T · Full report

Revenue Performance and Mix

EBAY INC · 2026-08-05 · Importance 40 · Surprise 32 · No source text

Q2 revenue increased 14% year over year to $3.13 billion on an organic FX-neutral basis, while GMV rose 14% to $22.4 billion. Focused-category GMV grew 26% and exceeded 40% of total GMV, with collectibles, motors, fashion and refurbished products contributing to the mix shift. Advertising revenue reached $596 million, including $570 million from first-party ads, while the 14% take rate was flat because monetization tailwinds were offset by category and ASP mix shifts and faster growth in eBay Live. International GMV grew 4% organically, while U.S. GMV increased 24%; the U.K., Germany, Australia and Canada each improved sequentially.

Key facts

• Focused category GMV grew 26% in Q2 and eclipsed 40% of total GMV for the first time
• C2C and recommerce together made up more than 70% of total GMV in Q2, with each growing more than 20%
• eBay Motors contributed nearly two points of GMV growth in Q2; motors includes both parts & accessories and vehicles (majority parts & accessories)
• Q2 GMV: $22.4 billion, up 14% year-over-year
• Q2 Revenue: $3.13 billion, up 14% year-over-year
• Take rate in Q2: flat year-over-year at 14%
• Goldin Marketplace had another record quarter with the most valuable solo Michael Jordan card ever sold and an all-time public record for a hockey jersey (Wayne Gretzky's final Edmonton Oilers jersey)
• Q2 non-GAAP earnings per share: $1.60, up 17% year-over-year

Impact estimates