EBAY · Earnings call · 2026Q2T · Full report

Market Demand Trends

EBAY INC · 2026-08-05 · Importance 40 · Surprise 32

Gross merchandise volume grew 14% year-over-year to more than $22 billion in Q2, with focused categories, C2C and recommerce each growing more than 20% and collectively representing over 70% of GMV. Focused-category GMV increased 26% and exceeded 40% of total GMV for the first time, led by collectibles, motors, fashion and refurbished items. Trading-card demand remained strong across major sports and collectible card game genres, with basketball cards benefiting from the NBA finals and soccer cards gaining momentum ahead of the World Cup. C2C GMV grew more than 20%, while eBay Live GMV increased roughly eight times year-over-year.