EBAY · Earnings call · 2026Q2T · Full report

Distribution Channels

EBAY INC · 2026-08-05 · Importance 31 · Surprise 42

eBay Live moved from an invite-only model to self-service onboarding for eligible U.S. sellers across more than 300 categories, with additional markets expected to follow. eBay operates Live in seven markets and says it is gaining share in each of them. In the U.K., most C2C transactions use managed shipping, supported by InPost and Royal Mail access to approximately 50,000 lockers and parcel shops. eBay International Shipping is launching in the U.K., giving eligible sellers access to more than 190 countries with eBay-managed customs, returns and international delivery.

Key facts

• Promoted Listings comprised nearly $1.3 billion of the $2.6 billion total listings on eBay in Q2
• Promoted Listings adoption: 5.7 million sellers adopted at least one promoted listing product during Q2