EBAY · Earnings call · 2026Q2T · Full report

Gross Margin Drivers

EBAY INC · 2026-08-05 · Importance 25 · Surprise 32 · No source text

Q2 non-GAAP gross margin increased 1 percentage point year over year to 74.1%. Advertising, shipping and financial-services revenue provided monetization tailwinds, while category and ASP mix shifts and faster growth in earlier-stage businesses such as eBay Live limited take-rate expansion. Shipping-program revenue grew at a double-digit rate, supported by broader domestic and international offerings and lower-cost delivery options. Management also reported sequential moderation in transaction losses from optimization of newer shipping programs and the customer experience.

Key facts

Impact estimates

metricdirectionstageexpectedbasis
marginpositiverealized+1.0%Non-GAAP gross margin in Q2: 74.1%, up one point year-over-year