EBAY · 10-Q · 2026Q2 · Full report

Revenue Performance and Mix

EBAY INC · 2026-08-06 · Importance 54 · Surprise 40 · From source text

Net revenues increased 15% year over year to $3.134 billion in the three months ended June 30, 2026, from $2.730 billion in 2025, and increased to $6.223 billion for the six-month period from $5.315 billion. Three-month marketplace revenue increased to $2.538 billion from $2.248 billion, while advertising revenue growth was driven by higher first-party advertising penetration, increased adoption and attribution changes. GMV increased to $22.398 billion from $19.514 billion in the quarter, and six-month GMV increased to $44.595 billion from $38.267 billion, with Focus Categories, C2C and Recommerce outperforming the remainder of the Marketplace. Growth was particularly strong in Collectibles, Motors Parts & Accessories, Fashion and Refurbished Goods, while C2C growth exceeded B2C growth in the United States, United Kingdom and Germany.

Key facts

• Net revenues for the three months ended June 30, 2026: $3.1 billion, increased 15% compared to $2.7 billion during the same period in 2025. source
• Reported GMV for the three months ended June 30, 2026: $22,398 million and FX-Neutral GMV: $22,230 million; for the six months ended June 30, 2026: $44,595 million and FX-Neutral GMV: $43,678 million. source
• Take rate for the three months ended June 30, 2026: 13.99%; take rate for the six months ended June 30, 2026: 13.95% (as reported) and 13.89% FX-Neutral. source
• Increase in net revenues during three and six months ended June 30, 2026 was primarily due to higher GMV, increased first party advertising penetration, and higher volume and favorable rates associated with U.S. net shipping program. source
• Net revenues are earned primarily through fees collected on paid transactions, first-party advertising and shipping. source

Impact estimates