EBAY · 10-Q · 2026Q2 · Full report

Market Demand Trends

EBAY INC · 2026-08-06 · Importance 54 · Surprise 40

Gross merchandise volume (GMV) increased to $22.4 billion in the second quarter of 2026, up approximately 15% year over year, while six-month GMV reached $44.6 billion. Growth was driven by improved U.S. consumer demand, with sequential improvement across all major categories. Focus Categories, consumer-to-consumer (C2C), and Recommerce—including pre-owned and refurbished goods—outpaced the remainder of the Marketplace, with particularly strong performance in Collectibles, Motors Parts & Accessories, Fashion, and Refurbished Goods. C2C growth outpaced business-to-consumer growth across the United States, the United Kingdom, and Germany, although certain international markets remained challenging.

Key facts