EBAY · 10-Q · 2026Q3 · Full report

Advertising Revenue Expansion

EBAY INC · 2026-10-29 · Importance 48 · Surprise 40

Advertising revenue was $607 million in the third quarter of 2026, calculated as total revenue of $3.206 billion less marketplace revenue of $2.599 billion, compared with $525 million a year earlier.

Key facts

• eBay’s first-party advertising revenue increased due to increased adoption and attribution changes that enhanced conversion of first-party ads and increased monetization. source
• eBay’s advertising revenues primarily consist of seller fees to promote listings on its Marketplace platforms and third-party advertising fees. source