EBAY · 10-Q · 2026Q3
EBAY INC
Filed 2026-10-29 · Other · View original filing on EDGAR
USD 3,206MTotal Revenue
USD 18,006MTotal Assets
18Topics
73Top Importance
Everything EBAY's SEC filings said, ranked
Ranked Events
- Capital Return ProgramImportance 73 · Surprise 66eBay repurchased $1.5 billion of common stock in the first nine months of 2026 and paid $415 million in cash dividends, compared with $1.9 billion of repurchases and $400 million of dividends in the prior-year period.…
- Operating Cash Flow TrendsImportance 69 · Surprise 64Cash provided by continuing operating activities was $2.394 billion in the first nine months of 2026, compared with $1.315 billion in the same period of 2025. The increase primarily reflected $794 million less cash…
- Acquisition / Partnership / DivestitureImportance 65 · Surprise 60eBay completed its acquisition of Depop, a C2C fashion marketplace, on July 30, 2026. The cash consideration was $1.4 billion, inclusive of a preliminary purchase price adjustment. Depop contributed to U.S. GMV growth…
- Liquidity and Debt PositionImportance 64 · Surprise 56Cash, cash equivalents, and short- and long-term non-equity investments totaled $3.3 billion at September 30, 2026, down from $4.8 billion at December 31, 2025; customer funds of $1.3 billion and restricted cash of…
- Market Demand TrendsImportance 60 · Surprise 40GMV increased 15% year over year to $23.2 billion in the third quarter of 2026 and 16% to $67.8 billion for the first nine months. Growth was driven by continued execution of strategic initiatives and improved U.S.…
- Geographic Revenue ShiftImportance 56 · Surprise 48U.S. third-quarter revenue rose to $1.831 billion from $1.453 billion year over year, while international revenue edged up to $1.375 billion from $1.367 billion.
- Operating Expense TrendsImportance 54 · Surprise 40Total operating expenses increased to $5.005 billion for the first nine months of 2026 from $4.233 billion, an increase of approximately 18%. Sales and marketing expense growth included $290 million of additional…
- Segment Revenue PerformanceImportance 54 · Surprise 40Marketplace revenue increased to $2.599 billion in third-quarter 2026 from $2.295 billion, and to $7.645 billion for the first nine months from $6.686 billion.
- Revenue Performance and MixImportance 54 · Surprise 40Third-quarter 2026 net revenue increased 14% year over year to $3.206 billion from $2.820 billion; nine-month revenue rose to $9.429 billion from $8.135 billion.
- Advertising Revenue ExpansionImportance 48 · Surprise 40Advertising revenue was $607 million in the third quarter of 2026, calculated as total revenue of $3.206 billion less marketplace revenue of $2.599 billion, compared with $525 million a year earlier.
- Income Tax Rate ChangesImportance 46 · Surprise 56The effective tax rate for the third quarter of 2026 was 17.1%, compared with a tax benefit reflected in the prior-year rate of (4.3)%; the nine-month rate increased to 17.1% from 12.6%. The change primarily reflected…
- Capital ExpendituresImportance 39 · Surprise 38eBay paid $421 million for property and equipment in the first nine months of 2026, compared with $309 million in the first nine months of 2025, an increase of approximately 36%.
- Operating Income and MarginsImportance 31 · Surprise 32Operating margin was 19.2% in the third quarter of 2026, down from 20.3% in the third quarter of 2025, a decline of 1.1 percentage points.
- Gross Margin DriversImportance 29 · Surprise 6Third-quarter cost of net revenues increased year over year, including $56 million of additional payment processing costs, $22 million of authentication and shipping costs, and $20 million of promoted offsite…
- Advertising Demand TrendsImportance 26 · Surprise 24eBay reported increased adoption of first-party advertising and attribution changes that improved its ability to convert first-party ads. These factors increased monetization during the third quarter and first nine…
- Macroeconomic Factors ImpactImportance 20 · Surprise 24eBay said continued challenging macroeconomic conditions across certain international markets partially offset GMV growth for the three and nine months ended September 30, 2026. The company also identified improved…
- FX / Currency ImpactImportance 20 · Surprise 24eBay generates a significant portion of net revenue internationally, with foreign-currency revenue primarily denominated in British pounds and euros. For the three months ended September 30, 2026, currency movements…
- Geographic Market CommentaryImportance 20 · Surprise 24U.S. GMV growth reflected improved consumer demand and increases across all major categories, led by Collectibles, Electronics and Fashion, including Depop. International GMV growth was primarily driven by Focus…
Revenue by Product (in millions)
| Nine months 2025 | Q3 2026 | Q3 2025 | Nine months 2026 | segment |
|---|---|---|---|---|
| 6,686 | 2,599 | 2,295 | 7,645 | Marketplace revenues |
| 1,449 | 607 | 525 | 1,784 | Advertising revenues |
Revenue by Geography (in millions)
| Nine months 2025 | Q3 2026 | Q3 2025 | Nine months 2026 | region |
|---|---|---|---|---|
| 4,196 | 1,831 | 1,453 | 5,321 | United States |
| 1,134 | 396 | 422 | 1,170 | United Kingdom |
| 935 | 312 | 324 | 965 | China |
| 1,870 | 667 | 621 | 1,973 | Rest of world |