EBAY · 10-Q · 2026Q3 · Full report

Advertising Demand Trends

EBAY INC · 2026-10-29 · Importance 26 · Surprise 24

eBay reported increased adoption of first-party advertising and attribution changes that improved its ability to convert first-party ads. These factors increased monetization during the third quarter and first nine months of 2026. Advertising on eBay’s Marketplace includes fees charged to sellers to promote listings, as well as third-party advertising fees.