TTWO · 10-Q · 2026Q3 · Full report

Grand Theft Auto VI Launch

TAKE TWO INTERACTIVE SOFTWARE INC · 2026-11-09 · Importance 71 · Surprise 60 · In source text

Rockstar Games plans to release Grand Theft Auto VI on November 19, 2026, and had released several trailers and other marketing content. An Extended Look featuring nearly 30 minutes of gameplay debuted on Netflix. Pre-orders began in June 2026, with initial demand outpacing historical benchmarks for the Grand Theft Auto series. Grand Theft Auto products generated 12.6% of net revenue in the six months ended September 30, 2026, and the series has sold-in more than 475 million units worldwide.

Key facts

Impact estimates

metricdirectionstageexpectedbasis
revenuepositivecontingent—Grand Theft Auto VI pre-orders commenced in June 2026, with initial demand outpacing historical benchmarks for the series.