What Apple Inc.'s SEC filings said
10-K for 2026, filed 3 Nov 2026. Each line is something a filing stated, ranked by score and linked to its source.
Ranked highest
- Outstanding Indebtedness69 · importance in its document · 8-K exhibit · 2 Nov 2026At September 26, 2026, Apple reported $78.114 billion of term debt, including $9.906 billion current and $68.208 billion non-current, versus $90.678 billion a year earlier. Commercial paper was $1.997 billion, down from $7.979 billion,…
- Capital Return Program64 · importance in its document · 10-K · 2026In April 2026, Apple announced a share repurchase program of up to $100 billion and raised its quarterly dividend from $0.26 to $0.27 per share beginning in May 2026. During fiscal 2026, Apple repurchased $85.8 billion of common stock and…
- Liquidity and Cash Position64 · importance in its document · 8-K exhibit · 2 Nov 2026Cash and cash equivalents totaled $36.305 billion at September 26, 2026, compared with $35.934 billion a year earlier. Current and non-current marketable securities totaled $100.630 billion, bringing cash and marketable securities to…
- iPhone Demand Trends59 · importance in its document · 10-K · 2026iPhone net sales increased approximately 21% in fiscal 2026 compared with 2025, reaching $254.1 billion. Apple attributed the increase to higher net sales of Pro models. iPhone sales increased in each of the company’s reportable…
- Revenue Performance and Mix54 · importance in its document · 10-K · 2026Fiscal 2026 net sales rose 15.1% to $478.834 billion from $416.161 billion in 2025. iPhone revenue increased 21.2% to $254.098 billion, Mac revenue rose 12.5% to $37.929 billion, and Services revenue grew 13.0% to $123.301 billion. iPad…
Ranked by score, 0–100. A topic read from a document carries its importance within that document; an 8-K event carries the rule score that ranks a filing among filings. Neither is about the share price, and the two scales are named on each row because they are not the same measure.
Latest report: 10-K · 2026 filed 3 Nov 2026
- Capital Return ProgramImportance 64In April 2026, Apple announced a share repurchase program of up to $100 billion and raised its quarterly dividend from $0.26 to $0.27 per share beginning in May 2026. During fiscal 2026, Apple repurchased $85.8 billion…
- iPhone Demand TrendsImportance 59 · +2 more on this subjectiPhone net sales increased approximately 21% in fiscal 2026 compared with 2025, reaching $254.1 billion. Apple attributed the increase to higher net sales of Pro models. iPhone sales increased in each of the company’s…
- Revenue Performance and MixImportance 54 · +1 more on this subjectFiscal 2026 net sales rose 15.1% to $478.834 billion from $416.161 billion in 2025. iPhone revenue increased 21.2% to $254.098 billion, Mac revenue rose 12.5% to $37.929 billion, and Services revenue grew 13.0% to…
- Liquidity and Cash PositionImportance 49As of September 26, 2026, Apple held $136.9 billion in cash, cash equivalents and marketable securities. The company stated that these balances, cash generated by ongoing operations, and continued access to debt…
- Manufacturing Purchase ObligationsImportance 49 · +1 more on this subjectApple had $89.7 billion of manufacturing purchase obligations as of September 26, 2026, of which $82.7 billion was payable within 12 months. The obligations support outsourcing partners that manufacture product…
- Gross Margin DriversImportance 48Fiscal 2026 total gross margin increased to $233.602 billion from $195.201 billion, and gross margin percentage rose to 48.8% from 46.9%. Products gross margin increased to $139.659 billion from $112.887 billion, with…
- Geographic Revenue ShiftImportance 47Net sales increased across the Americas, Europe, Greater China, Japan, and Rest of Asia Pacific in fiscal 2026 compared with 2025. Greater China grew approximately 28%, Rest of Asia Pacific 18%, Europe 15%, and the…
- Operating Expense TrendsImportance 47Fiscal 2026 operating expenses increased 21.5% to $75.539 billion from $62.151 billion. Research and development expense rose 32.5% to $45.765 billion, primarily because of higher infrastructure-related costs,…
- Tariffs and Other MeasuresImportance 40Beginning in the second quarter of 2025, the U.S. announced new import tariffs, including additional tariffs on goods from China mainland, India, Japan, South Korea, Taiwan, Vietnam and the EU, and several countries…
- Outstanding IndebtednessImportance 37At September 26, 2026, Apple had $78.7 billion of outstanding fixed-rate notes, including $10.0 billion payable within 12 months. Future interest payments on the notes totaled $34.4 billion, of which $2.4 billion was…
- Product Launch and TransitionImportance 34Apple announced the iPhone Duo, iPhone 18 Pro Max, and iPhone 18 Pro in the fourth quarter of fiscal 2026, following the iPhone 17e in the second quarter. Other announcements included MacBook Neo, updated MacBook Air…
- Supply Chain ConstraintsImportance 26Apple reported supply constraints and rising costs driven by industry-wide supply-demand imbalances for advanced semiconductors, memory, and storage. The company expects these trends to intensify for memory and storage…
8-K filings last 12 months
- Results, no stated guidance change2 Nov 2026 · 8-K Item 2.02 · Routine · rule score 10Read from the attached exhibit: Outstanding Indebtedness · Liquidity and Cash Position · Working Capital Changes
- Results, no stated guidance change30 Jul 2026 · 8-K Item 2.02 · Routine · rule score 10Read from the attached exhibit: Operating Expense Trends · R&D Investment · Inventory and Working Capital Changes
- Results, no stated guidance change30 Apr 2026 · 8-K Item 2.02 · Routine · rule score 10Read from the attached exhibit: Intangible Assets Increase · Research and Development Expense · Shareholders' Equity Change
- New CEO named20 Apr 2026 · 8-K Item 5.02 · Flagged · rule score 55“On April 17, 2026, the Board appointed John Ternus, Apple’s Senior Vice President of Hardware Engineering, as Chief Executive Officer and a member of the Board, in each case effective on the Transition Date.”
- Results, no stated guidance change29 Jan 2026 · 8-K Item 2.02 · Routine · rule score 10
- Other officer change2 Jan 2026 · 8-K Item 5.02 · Routine · rule score 15“Mr. Borders succeeds Chris Kondo in the role of Principal Accounting Officer.”
- Other officer change5 Dec 2025 · 8-K Item 5.02 · Routine · rule score 15“Ms. Newstead will join Apple as senior vice president in January, reporting to CEO Tim Cook and serving on Apple’s executive team.”
Earlier reports
- 10-Q · 2026Q2filed 31 Jul 2026Operating Expense Trends · R&D Investment · Gross Margin Drivers
- 10-Q · 2026Q1filed 1 May 2026Products and Services Performance · Deemed Repatriation Tax Payable · Capital Return Program
- 10-K · 2025filed 31 Oct 2025Capital Return Program · Tariffs and Other Measures · R&D Investment
Topics are read from the text of the 10-K, 10-Q or the exhibit attached to an 8-K, each linked to the passage it came from. 8-K events are labelled by fixed rules from the item codes and the filing text — the same rules for every company and every year. The Full Picture merges these with earnings calls and news.